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akiaki Logo

Kia ora and welcome to Akiaki - Advancing Tourism


Advance your knowledge about sustainable tourism, and learn how to implement practical actions within your business with this educational programme developed by Tourism Industry Aotearoa.

Each bite-sized learning module includes reading material, videos, relatable case studies, and interactive tasks. We provide a template for your own Sustainability Action Plan which you can complete as you work through the programme.

Courses currently available are :

  • A Guide To Akiaki
  • Carbon Measurement and Reduction
  • Eliminating Waste & Sustainable Supply Chain Management
  • Employer of Choice & Community Engagement
  • Investment & Innovation
  • Restoring Nature
  • Resilience
  • Storytelling
  • Visitor Engagement & Satisfaction
  • E Whano, e Whanake – Empowerment through Culture and Identity

This programme is free for members of TIA and their staff. Businesses and individuals who are not members of TIA can also register. The non-member price is $590+GST per person per annum with discounted rates for 10 or more staff. You can also talk to us about becoming a TIA member.

What Does Akiaki Mean?

Akiaki embodies an energetic ethos of proactive encouragement and guardianship, rooted in the rich cultural tapestry of Aotearoa New Zealand. It's a name that encapsulates the values essential for navigating the challenges of the future and leading the way in sustainable tourism globally. Mana-aki and Ti-aki illustrate the importance of caring for each other and our natural world, guiding us toward a future full of pure possibilities. With courage as our compass, we can collectively shape a new and exciting Aotearoa Tourism Industry where communities thrive, cultures flourish and our Ātua Māori can breathe. This is Akiaki — Advancing Tourism.